While a notable number of professionals practicing physician services continue to make that significant switch that takes them from private practices to larger hospitals and healthcare systems, industry stakeholders, policy makers, health systems, and even patient advocates must also prepare for significant changes. “As physicians migrate from … [Read more...]
Healthcare Reform Forces Many to Change and Adapt
Redesigned ACOs More Physician-Friendly
Hospital physicians, outsourced physicians and most other patient care providers have expressed mixed feelings about anticipated changes to Medicare Accountable Care Organizations. However, Centers for Medicare and Medicaid Services recently redesigned ACOs, making them more physician-friendly. “As many as 270 ACO networks are expected to … [Read more...]
Physician-Hospital Employed Model Gains Momentum
Healthcare experts are predicting the physician-hospital employed model will likely continue to be a top trend in the healthcare industry for the next several years. “Healthcare organizations are eager to augment market share and leverage large numbers of employed physicians for payer rate negotiations. That, coupled with the growing rate of … [Read more...]
Tips for Outsourcing Marketing Services in Healthcare
Social media is taking the healthcare industry to a whole new level, so much so, that outsourced marketing services is becoming as popular as outsourcing physician services, with many healthcare organizations outsourcing marketing matters. Because marketing and physician services are two completely different animals, it is understandable for … [Read more...]
Personalized Medicine
In managing the marketing and communications department for a company that specializes in outsourced physician services, it is important for me to keep current, in terms of newest trends within marketing and public relations profession. During a recent marketing round table discussion that I had attended, I was pleasantly surprised to be seated … [Read more...]