Social media is taking the healthcare industry to a whole new level, so much so, that outsourced marketing services is becoming as popular as outsourcing physician services, with many healthcare organizations outsourcing marketing matters. Because marketing and physician services are two completely different animals, it is understandable for … [Read more...]
Tips for Outsourcing Marketing Services in Healthcare
Personalized Medicine
In managing the marketing and communications department for a company that specializes in outsourced physician services, it is important for me to keep current, in terms of newest trends within marketing and public relations profession. During a recent marketing round table discussion that I had attended, I was pleasantly surprised to be seated … [Read more...]
Smart Patient Care
With the anticipation of Medicare preparing to decrease financial reimbursement for hospitals with low patient satisfaction scores, the pressure is on for healthcare facilities to provide physician services that result in patient satisfaction. “Kaiser Health News” reported that “with Medicare basing hospital payments on patient-satisfaction … [Read more...]
Proper Monitoring for Post-Surgery Patients
Should patients receive continuous electronic monitoring of oxygenation and ventilation post-surgery? This question was debated in a survey on ASA Standards and APSF Recommendations. “Hospital Newspaper” ran the results: 90 percent of participants answered “YES,” while 10 percent answered “NO.” Those who checked “NO” might have been the … [Read more...]
Social Media and Patient Interaction
Social media has proved to be a must-have tool in most industries. Organizations interact with target audiences using social media platforms, such as Facebook, MySpace and Twitter. This trend is being used a bit differently in physician services as well as outsourced physician services. While many hospital physicians use social media tools to … [Read more...]