Let’s face it - healthcare reform is bittersweet for physicians and hospitals alike. Private practice physicians have expressed that their frustrations stem from feeling like the healthcare reform has backed them in to a corner, while hospitals struggle to determine whether to fill their institutions' physician employment opportunities with … [Read more...]
Healthcare Reform Supports School-based Health Centers
Physician Outsourcing Predicted to Skyrocket
There’s no question – in the unpredictable, yet dynamic, world of healthcare, physician outsourcing is becoming a popular outlet among hospitalists. Considering the increasing shortages of hospital physicians, economic pressures, and advances in tele-medicine, it’s no wonder the number of hospitals partnering with companies that offer outsourced … [Read more...]
Tips for Outsourcing Marketing Services in Healthcare
Social media is taking the healthcare industry to a whole new level, so much so, that outsourced marketing services is becoming as popular as outsourcing physician services, with many healthcare organizations outsourcing marketing matters. Because marketing and physician services are two completely different animals, it is understandable for … [Read more...]
Personalized Medicine
In managing the marketing and communications department for a company that specializes in outsourced physician services, it is important for me to keep current, in terms of newest trends within marketing and public relations profession. During a recent marketing round table discussion that I had attended, I was pleasantly surprised to be seated … [Read more...]
Social Media and Patient Interaction
Social media has proved to be a must-have tool in most industries. Organizations interact with target audiences using social media platforms, such as Facebook, MySpace and Twitter. This trend is being used a bit differently in physician services as well as outsourced physician services. While many hospital physicians use social media tools to … [Read more...]